BACKGROUND:
Behind the Kitchen Design understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, https://behindthekitchendesign.com (“Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.
- Definitions and Interpretation
In this Policy the following terms shall have the following meanings:
| “Cookie” | means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Part 14, below; and |
| “Cookie Law” | means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended, relating to the use of cookies and similar technologies; |
- Information About Us
Our Site is owned and operated by Haywood Styles Ltd a private Ltd company registered in England under company number 08505195.
Registered address: 5 Livonia Rd. Sidmouth, Devon , EX10 9JB
- What Does This Policy Cover?
This Privacy Policy explains how we collect and use personal data when you use our Site, contact us, subscribe to BTKD Notes, purchase or use our services, including the Kitchen Clarity Review, or otherwise interact with Behind the Kitchen Design. It also explains your rights and how to raise concerns or complaints.
Our Site may contain links to other websites. We are not responsible for the privacy practices of third-party websites, and we recommend that you review their privacy information when visiting them.
- What Is Personal Data?
Personal data is defined by the UK GDPR and the Data Protection Act 2018, as amended by the Data (Use and Access) Act 2025 and other applicable legislation relating to data protection and privacy (“the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
- What Are My Rights?
Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:
- The right to be informed about ourcollection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact usto find out more or to ask any questions using the details in Part 15.
- The right to access the personal data wehold about you. Part 13 will tell you how to do this.
- The right to have your personal data rectified if any of your personal data held by usis inaccurate or incomplete. Please contact us using the details in Part 15 to find out more.
- The right to be forgotten, i.e. the right to ask usto delete or otherwise dispose of any of your personal data that wehold. Please contact ususing the details in Part 15 to find out more.
- The right to restrict (i.e. prevent) the processing of your personal data.
- The right to object to ususing your personal data for a particular purpose or purposes.
- The right to withdraw consent. This means that, if we arerelying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
- The right to data portability. This means that, if you have provided personal data to usdirectly, we areusing it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
- Rights relating to automated decision-making and profiling. Wedo not use your personal data in this way.
- The right to access the personal data wehold about you. Part 13 will tell you how to do this.
For more information about ouruse of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 15.
It is important that your personal data is kept accurate and up-to-date. If any of the personal data wehold about you changes, please keep us informed as long as we have that data.
Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.
If you have any cause for complaint about ouruse of your personal data, you have the right to complain to us using the contact details provided in Part 15 (or by any other method). Wewill do ourbest to resolve your complaint. Wewill acknowledge your complaint within 30 days and will respond to it without undue delay.
You also have the right to lodge a complaint with the Information Commissioner’s Office. You may wish to raise your concerns with usfirst, so that wecan try to resolve them. If you are not satisfied with our response, you can complain to the Information Commissioner’s Office.
If you wish to exercise any of your rights, please contact us at hello@behindthekitchendesign.com.
- What Data Do You Collect and How?
Depending upon your use of Our Site, wemay collect and hold some or all of the personal and non-personaldata set out in the table below, using the methods also set out in the table. Please also see Part 14 for more information about ouruse of Cookies and similar technologies and ourCookie Policy https://behindthekitchendesign.com/cookie-policy/. Wedo not collect any [special category’ or ‘sensitive’ personal datapersonal data relating to children or data relating to criminal convictions and/or offences.
| Data Collected | How We Collect the Data |
| Identity and contact information, such as your name and email address. | We obtain most personal data directly from you when you contact us, subscribe to BTKD Notes, purchase or use our services, or provide information for a Kitchen Clarity Review. We may also collect certain technical and usage information automatically when you use our Site, as explained in the sections on cookies and analytics below. |
| [Enquiry and correspondence information, including information you provide when contacting us. | We obtain most personal data directly from you when you contact us, subscribe to BTKD Notes, purchase or use our services, or provide information for a Kitchen Clarity Review. We may also collect certain technical and usage information automatically when you use our Site, as explained in the sections on cookies and analytics below. |
| Kitchen project information, including kitchen plans, drawings, photographs, measurements and other information you choose to provide when using the Kitchen Clarity Review. | We obtain most personal data directly from you when you contact us, subscribe to BTKD Notes, purchase or use our services, or provide information for a Kitchen Clarity Review. We may also collect certain technical and usage information automatically when you use our Site, as explained in the sections on cookies and analytics below. |
| Purchase and transaction information, including records of services purchased and payments made. We do not directly collect or store your full payment card details where payment is handled by our payment provider. | We obtain most personal data directly from you when you contact us, subscribe to BTKD Notes, purchase or use our services, or provide information for a Kitchen Clarity Review. We may also collect certain technical and usage information automatically when you use our Site, as explained in the sections on cookies and analytics below. |
| Marketing information, including your email address, subscription status, marketing preferences and records of consent. | We obtain most personal data directly from you when you contact us, subscribe to BTKD Notes, purchase or use our services, or provide information for a Kitchen Clarity Review. We may also collect certain technical and usage information automatically when you use our Site, as explained in the sections on cookies and analytics below. |
| Technical and usage information, such as IP address, browser/device information and information about how our Site is used, where collected through our website, cookies or analytics tools. | We obtain most personal data directly from you when you contact us, subscribe to BTKD Notes, purchase or use our services, or provide information for a Kitchen Clarity Review. We may also collect certain technical and usage information automatically when you use our Site, as explained in the sections on cookies and analytics below. |
- How Do You Use My Personal Data?
Under the Data Protection Legislation, wemust always have a lawful basis for using personal data. The following table describes how we mayuse your personal data, and ourlawful bases for doing so:
| What We Do | What Data We Use | Our Basis |
| Administering our Site and business | Identity and contact information; technical and usage information | Legitimate interests — operating, maintaining and improving our Site and business |
| Supplying our services to you, including the Kitchen Clarity Review | Identity and contact information; kitchen project information; enquiry and correspondence information; purchase and transaction information | Contract — necessary to provide the service you have requested |
| Managing payments for our services | Identity and contact information; purchase and transaction information | Contract and, where applicable, legal obligation — processing your purchase and maintaining required financial records |
| Communicating with you about enquiries, services, complaints or claims | Identity and contact information; correspondence; kitchen project information; purchase and transaction information where relevant | Legitimate interests — responding to enquiries, resolving issues and maintaining appropriate business records. Contract may also apply where the communication relates directly to a service you have purchased. |
| Complying with legal, accounting and regulatory requirements | Identity and contact information; purchase and transaction information; relevant correspondence and client records | Legal obligation |
| Sending BTKD Notes and other marketing emails that you have chosen to receive | Identity and contact information; marketing preferences and consent records | Consent — you may withdraw your consent at any time by using the unsubscribe link in our emails or contacting us |
| . | ||
With your consent, we may use your name and email address to send you BTKD Notes and other information, news and offers relating to Behind the Kitchen Design and our services. We will not send you unlawful marketing or spam. You can withdraw your consent at any time by using the unsubscribe link provided in our marketing emails or by contacting us. We will not share your personal data with third parties for their own marketing purposes without your express consent.
Third Parties whose content appears on Our Site may use third-party Cookies and similar technologies, as detailed below in Part 14. Please refer to Part 14 for more information on controlling Cookies and similar technologies. Please note that wedo not control the activities of such third parties, nor the data that they collect and use themselves, and weadvise you to check the privacy policies of any such third parties.
Wewill only use your personal data for the purpose(s) for which it was originally collected unless wereasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. In some cases, the law may treat certain further uses of personal data as compatible with the original purpose, subject to appropriate safeguards. If werely on compatibility in this way and you want us to explain how the new purpose is compatible with the original, please contact ususing the details in Part 15.
If weneed to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, wewill inform you and explain the legal basis which allows usto do so.
In some circumstances, where permitted or required by law, wemay process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.
- How Long Will You Keep My Personal Data?
Wewill not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):
| Type of Data | How Long [We] OR [I] Keep It |
| Identity and contact information | For as long as necessary to provide our services and manage our relationship with you, and afterwards for up to 6 years where reasonably required for legal, accounting or record-keeping purposes. |
| Enquiry and correspondence information | Normally for up to 2 years after the enquiry or correspondence has concluded. Where it relates to a purchased service, complaint or potential legal claim, it may be retained for up to 6 years. |
| Kitchen project information, including plans, drawings, photographs and other information supplied for a Kitchen Clarity Review | Normally for up to 2 years after completion of the service, unless it is necessary to retain particular information for longer in connection with a complaint, dispute or legal claim. |
| Purchase and transaction information | Normally for up to 6 years after the end of the relevant financial year, where required for accounting, tax and legal record-keeping purposes. |
| Marketing information, including email address, marketing preferences and consent records | For as long as you remain subscribed. If you unsubscribe, we may retain limited information necessary to record your opt-out and ensure that we respect it. |
| Technical and usage information | For the period determined by the relevant website, analytics or cookie service. Further information about cookie duration is provided in our Cookie Policy. |
- How and Where Do You Store or Transfer My Personal Data?
We may store some of your personal data in the UK and the European Economic Area (“EEA”). We may also use service providers that store or process personal data in countries outside the UK. These are known as “third countries”.
Where personal data is transferred outside the UK, we will take appropriate steps to ensure that it is protected in accordance with the Data Protection Legislation. This may include transferring personal data to countries that are recognised as providing an adequate level of protection, or using approved contractual safeguards designed to protect personal data.
Please contact us using the details in Part 15 if you would like further information about the safeguards used when transferring your personal data outside the UK.
Wemay store some or all of your personal data in countries outside of the UK. These are known as “third countries”. We will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation as follows:
Wewill only store or transfer personal data in or to countries that are deemed to provide an adequate level of protection for personal data. For further information about adequacy decisions and adequacy regulations, please refer to the Information Commissioner’s Office.]
Wewill use specific approved contracts which ensure the same levels of personal data protection that apply under the Data Protection Legislation. For further information, please refer to the Information Commissioner’s Office.]
Please contact ususing the details below in Part 15 for further information about the particular data protection safeguardused by uswhen transferring your personal data to a third country.
The security of your personal data is essential to usand to protect your data, wetake a number of important measures, including the following:
- limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality;
- procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where we arelegally required to do so;
- using reputable service providers and appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse or disclosure.
- Do You Share My Personal Data?
Wemay sometimes contract with the following third parties to supply certain products and services.
| Recipient | Activity Carried Out | Sector | Location |
| Website hosting and technical service providers | Hosting and operation of our Site and related technical services | Website hosting and technology | UK, EEA and/or other countries |
| Email marketing service providers | Managing mailing lists and sending BTKD Notes and other communications you have chosen to receive | Email marketing | UK, EEA and/or other countries |
| Payment service providers | Processing payments and maintaining transaction records | Payment processing | UK, EEA and/or other countries |
| Professional advisers and service providers | Accounting, legal, professional and administrative services where necessary | Professional services | UK and/or other countries where appropriate |
If any of your personal data is shared with a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, ourobligations, and the third party’s obligations under the law, as described above in Part 9.
If any personal data is transferred outside of the UK, wewill take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation, as explained above in Part 9.
Ifwesell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of ourbusiness may continue to use your personal data in the same way(s) that wehave used it, as specified in this Privacy Policy.
In some limited circumstances, wemay be legally required to share certain personal data, which might include yours, if we areinvolved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.
- How Can I Control My Personal Data?
- In addition to your rights under the Data Protection Legislation, set out in Part 5, whenyou submit personal data via OurSite, you may be given options to restrict ouruse of your personal data. In particular, we aim to give you strong controls on ouruse of your data for direct marketing purposes (including the ability to opt-out of receiving emails from uswhich you may do by unsubscribing using the links provided in ouremails .
- Can I Withhold Information?
You may access OurSite without providing any personal data at all. However, to use all features and functions available on OurSite you may be required to submit or allow for the collection of certain data.
You may restrict ouruse of Cookies and similar technologies. For more information, see Part 14 of ourCookie Policy https://behindthekitchendesign.com/cookie-policy.
- How Can I Access My Personal Data?
If you want to know what personal data wehave about you, you can ask usfor details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.
When responding to a subject access request, we will carry out reasonable and proportionate searches for the personal data covered by your request.
All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 15.
There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover ouradministrative costs in responding.
We will respond to your subject access request within one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.
- How Do You Use Cookies?
References to Cookies in this Part 14 include similar technologies that store information on your device or access information stored on your device, where applicable.
OR
Our Site may place and access certain first-party Cookies and similar technologies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies and similar technologies to facilitate and improve your experience of our Site and to provide and improve our services.
Our Site may also use certain third-party Cookies and similar technologies. Third-party Cookies are those placed by websites, services and/or parties other than us.
In addition, our Site may use analytics services which use Cookies and similar technologies. Website analytics refers to tools used to collect and analyse usage information, enabling us to better understand how people use our Site.
For more information about the Cookies and similar technologies used on our Site, their purposes and duration, and how you can manage your preferences, please see our Cookie Policy https://behindthekitchendesign.com/cookie-policy.
- How Do I Contact You?
To contact us about anything to do with your personal data and data protection, including making a subject access request or a data protection complaint, please use the following details:
Email address: hello@behindthekitchendesign.com
Postal Address: 5 Livonia Rd. Sidmouth, EX10 9JB
- Changes to this Privacy Policy
Wemay review and update this Privacy Policy from time to time to ensure continued compliance with the law and best practice. This may be necessary, for example, if the law changes, or if wechange ourbusiness in a way that affects personal data protection.
Any changes will be immediately posted on our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.
This Privacy Policy was last updated on 30 September 2026.
- Attribution
This Privacy Policy has been created using a document template from www.simply-docs.co.uk.